Brand Guidelines
Logos, colors, typography, and assets for Francis Retail. Use these guidelines for partnerships, press, marketplace listings, and marketing materials.
Logos
Download our logos in SVG (vector) or PNG format. Always maintain clear space around the logo and never distort, recolor, or add effects.
Logo Usage
Do
- Use the full logo whenever space allows
- Use the white version on dark backgrounds
- Use the icon for small spaces (favicons, avatars)
- Maintain a minimum clear space equal to the icon height
Don't
- Stretch, skew, or rotate the logo
- Change the logo colors
- Add drop shadows, outlines, or effects
- Place the dark logo on dark backgrounds
Colors
Our color palette is built on warm neutrals with a bold red accent. Click any hex code to copy it.
Primary brand color. CTAs, links, accents.
Hover states, pressed buttons.
Subtle red backgrounds, badges.
Secondary accent. Flash sales, highlights.
Headings, dark sections, footer.
Dark backgrounds with slight warmth.
Page backgrounds, light sections.
Typography
We use Inter as our primary typeface across all platforms.
Inter
Google FontsVariable font. Weights 400 (regular), 500 (medium), 600 (semibold), 700 (bold).
Heading 1 — Bold, 2xl–4xl
Warehouse Deals. Liquidation Prices.
Heading 2 — Bold, xl–2xl
Why Shop With Us
Body — Regular, sm–base
Shop overstock, open-box, and liquidation products from major retailers at prices you won't find anywhere else.
Small / Caption — Regular, xs–sm
Free warehouse pickup in Santa Fe Springs, CA
Cover Photos
Branded cover photos sized for each platform. Download PNG for upload or SVG for editing.
Website Hero Images
Hero images used on the website. Available for press and marketing use.
Brand Voice
How we communicate across all channels.
Direct & Honest
We say what we mean. No fake urgency, no misleading claims. Our prices speak for themselves.
Friendly, Not Corporate
We talk like real people. Conversational, approachable, and warm. We're a local business, not a faceless brand.
Confident, Not Pushy
We're proud of our deals but never pressure customers. "Come see for yourself" beats "Buy now before it's too late."
Transparent
Every product condition is clearly stated. We disclose everything upfront. Trust is earned by being upfront.
Quick Reference
| Business Name | Francis Retail |
| Tagline | Warehouse Deals. Liquidation Prices. |
| Website | francisretail.com |
| Address | 13544 Imperial Highway, Ste B, Santa Fe Springs, CA 90670 |
| Phone | (562) 568-8883 |
| [email protected] | |
| Hours | Mon–Sat: 9 AM – 5 PM, Sunday: Closed |
| Primary Font | Inter (Google Fonts) |
| Primary Color | #DC2626 (Brand Red) |
Need Something Else?
For press inquiries, partnership requests, or custom assets, get in touch.